Get a lump of creativity in your coffee!
Category #1 (noun) For a media schedule, refers to the relative balance of effectively meeting reach and frequency goals at the lowest price.

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(added 18March2008   by  promo )
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What is The Advertiser Addictionary?
Made-up words are popping up in TV commercials and print ads - you'll even hear them on the radio. Got a word you think could sell a product? Maybe you're part of the ad game and need some inspiration? This is the place for you! Who knows...your word just might become part of a nationally-televised ad campaign...better yet, see it aired during Super Bowl XLIII! In this biz, it could happen;)
How can I participate?
Be funny. Be creative. Be unique. Add your word now!
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